How a Real Estate Agent Works

The real estate industry encompasses many different professions, including property managers, real estate attorneys, appraisers, mortgage loan officers and home inspectors. However, at its core, a real estate agent is a salesperson. Whether an agent is helping their clients buy or sell a property, they must have a strong understanding of the laws and market trends within their geographical area in order to best serve their client’s needs.

When starting a real estate career, building a network of peers is essential.

Surrounding yourself with mentors and peers can help you establish your reputation within the field as well as teach you new skills, including how to handle negotiations or work with specific types of properties. Additionally, networking can give you leads for potential business opportunities as your career progresses.

Obtaining a real estate license requires passing pre-licensing coursework, which varies by state. In most cases, the coursework includes studying state law and completing a number of practice cases that test your knowledge of real estate practices and principles. Many states also require you to pass a background check before issuing your license. Once you have your license, you must join a brokerage firm that will provide support and assistant staff for you in exchange for a share of your commission fees. Read more

Once you have a broker and an established database of prospects, you can begin your real estate career by meeting with prospective buyers or sellers. This will include evaluating their current property situations and discussing what their goals are for purchasing or selling. Real estate agents also research and compare local market activity to help their clients determine an appropriate asking price for a listing. This can be a lengthy process that requires them to visit numerous properties and gather information about each one.

If they are representing a buyer, a real estate agent will help the client get preapproved for a mortgage and find a suitable lender. They will then help the client identify potential buying opportunities and tour homes until they find a property they are interested in purchasing. During the home purchase process, real estate agents often act as mediators between the buyer and seller during contract negotiations.

Real estate agents may also prepare all sale documents and ensure they meet legal standards for their clients. These documents can include purchase agreements, deeds, sale paperwork and loyalty contracts. Additionally, they may need to check that a seller has performed necessary inspections and received the results before finalizing a sale. Must visit

Most importantly, real estate agents must constantly be looking for ways to generate new business and build their portfolios. This can be done by using a variety of marketing methods, such as creating content for websites, television and radio advertisements, billboards, email newsletters and direct mailers. In addition, they must develop a strong presence on social media to attract potential customers. This can be time-consuming, but is important in the long run because it can drive new business and lead to future clients.